Find out who we are

Empower your
business with us

With our experience and guidance, you can expect to see tangible results and achieve your business goals. We’re passionate about helping our clients thrive in the competitive travel industry, and we’re confident that we can do the same for you.

Our Values


Dedicated to continuous improvement and committed to taking your existing success to new heights. Our mission is to aid you in elevating your strategy, providing the guidance you need to achieve your goals.


Respect for our partnerships and the local communities we work in alike. Valuing the different perspectives, expertise and experiences that make our work and the world around us richer.


Integrity is a key foundation, driving our commitment to honesty and transparency, upholding the highest standards. We believe that by embodying these values in everything we do, we can drive positive change.


Approach every challenge with an open mind, a thirst for knowledge, and a willingness to explore new ideas and possibilities. We believe that curiosity is essential to innovation and growth.


We empower you by providing personalised strategies, actionable insights, and guidance, helping you achieve your business goals and thrive in the competitive travel industry.

Our Foundations

Hi there, I’m Danielle, the founder of Avandra Strategies, a UK-based travel industry consulting firm.

With over 9 years of experience in the field, I’ve had the pleasure of working with both national and global companies in the industry.

Our understanding

At Avandra, we understand the unique challenges of the travel industry and specialise in delivering personalised business reviews that provide a clear vision for improving performance. Our goal is to empower you with actionable insights by dedicating our focus on your business needs, giving you back valuable time to focus on your day-to-day operations.

Woman sat at laptop

But enough about work…

When I’m not helping clients, I love to travel, being outside and spending time in nature. In my spare time, you’ll likely find me hiking along the South West coast path or exploring one of the UK’s many beautiful national parks.

Long grass on a hazy day

I’m also a bit of a houseplant and enjoy soaking up the sunshine whenever I can.

And let’s not forget about food – I’m a huge foodie and love discovering new places to eat. In fact, I’ve been known to plan entire trips around the best restaurants and cafes in the area.

Long grass and daisies on a hazy day
Interested in learning more about how Avandra can help your business succeed in the travel industry?

Contact us today to schedule a consultation.